This is what happens when you think too hard about advertising.

I kind of want to do some more research into this, but I’m pretty sure a whole bunch of people lost their jobs after this campaign came out. Think of how many people had to say, “Yeah, I see where you’re going with this and I like it.”

I also like the inherent message of “Don’t be a fatty if you don’t want your husband to sleep around” in the tv spot below. Also that jingle is HAUNTING.

I mean can’t you imagine the scene in Mad Men where Peggy pitches the campaign, being like, “You want to stay in his mind, forever the way you were when you were young…when you just met, when you first fell in love. That’s the way you want him to see you in his mind’s eye, all the time. Every woman wants that, wants to feel loved like they were when they were just a girl…to stick in that place.” And then someone else is like “A mind-sticker.” And then AMC cancels the show because that is AWFUL.

F*cking Lando Drinks It, Why Shouldn’t You?

You don’t have to be a snob about it. I bet they serve that shit in (on?) Cloud City.

Seriously though? Seriously? Fab 5 Freddy and Lando on this one. I’m sorry I shouldn’t call him Lando, we should talk about his more recent work…like…

Redmond Boyle in Command & Conquer 3
Toussiant DuBois in General Hospital
and…
Harvey Dent in Tim Burton’s Batman??

I showed that video to Sacha and in the true spirit of oneupmanship she passed along this little gem:

HE MAKES HER PET A BOAR STATUE. WHAT THE FUCK.

Ice to Face Ratio: FUCKING HIGH

JESUS. You know you watch ice skating and it’s like wow, I wonder what would happen if this went horribly horribly wrong? And then you watch this video, and you never want to watch ice skating again.

Moral of the story: ICE IS HARD ON YOUR FACE PARTS. URGGGH.

Acorn Stairlift Commercials Attempt To Establish Plot, Candid Conversation, Perhaps Even Rapport?

These
are
amazing

Helicopter Fishing – You Watch This Right Now. You wait for 1:10 then you LOSE YOUR SHIT

Alright.  Look.  I understand most extreme sports – but helicopter fishing probably takes the cake as the all time bat shit stupidest bullshit non sport I’ve ever fucking seen.  Behold:

And now a conversation:

- Man i’m just not getting amped anymore

- you wanna go mountain biking?

- nah

- skiing?

- nah

- skydiving?

- nope

- hrm <pause> imma…. i… <sigh> listen i’m gonna go belly flop on a marlin

OH JESUS

This is amazing. Thank you barn. Thank you so much.

Follow Up: Lady GaGa further confuses the shit out of me

Grammys (Grammies?) There are only 2 reasons to play live at the Grammys.

1. You suck, but are incredibly popular. You will wear sequins, there will be lights and tons of backup dancers and no one will notice that you’re not singing. Not even close really.
2. You are talented, but probably under appreciated by the marketplace. You are probably relegated to singing a bunch of covers by someone who just died, next to a giant projection of their head. The kids aren’t really sure who you are, but the parents all know as they bought your album on CD, because your song was in that movie, and it doesn’t sound like rap music.
(3. You are Beyonce.)

Lady Gaga at the Grammys the other night, managed to do something outside the bounds of both conventions here, but at the same time was doing both of them at the same time. It was confusing and the only thing that wasn’t a the least bit surprising about the performance was the fact that it was, in fact, totally confusing.

Let’s look at the play by play here. First, there’s an….announcer? In a tuxedo? Doing some cross between a circus big top introduction and the beginning to the Dr. Suess book about Lady Gaga. Then Gaga appears herself. She looks appropriately preposterous, but is notably incongruous with the post-apocalyptic industrial landscape going on around her. It’s kind of a steampunk Thriller vibe, and she’s all sea green and sparkles. Pantsless and wearing what appears to be a version of Nightwing’s mask from the Batman comics, she proceeds to….sing?

And as stated before, she actually can sing, she just CHOOSES not to. But sing she does, a soulful rendition of her smash hit “Poker Face” which, as a song, is not soulful, not even a little. After a few bars of that, we’re snapped out of our bewildered “did that voice just come from that sparkly thing?” thinking , back to vintage Gaga and we’re whisked off to her bizzarro world of Muffin Bluffin, strobed-out mummy parties (or whatever the hell is going on) and she plays the hits. Gaga’s droll, monotonous hum issues forth and there is much dancing and merriment around her (which is confusing given the nature of the work conditions in the Fame Factory, I suppose you just can’t repress the masses when they need to dance. See also: Footloose). We’re left wondering for a while why in God’s name did someone decide it was a good idea to bring back the high waisted, vagina covering, hip showing 80s swimsuit onesie look. It makes me think of the more maternal aspects of the female reproductive system. Then I start worrying about whether or not she’s going to fall – anyway. Before long we’re hurled mercilessly into the chorus of the song, which is so flooded with backing track it makes Katrina seem like a quiet encroachment. It seems like someone was trying to tell her she’s in the wrong place by turning up the actual song so she could remember. This is all delightfully accompanied by some of the most uninspired choreography I have ever seen, even for an award show, but I can’t really complain I mean what do you expect out of the working class egyptian undead? Then suddenly the song is over but -

And that’s a big BUT dear reader, for our sprightly little songster hath returned as the backup dancers force Gags from the spotlight. Our satyr in a penguin suit proceeds to narrate what’s happening….sort of. It’s something about pop music and the G-ma’am being too much and ruining his business? I thought he was in the business of introducing Lady Gaga? Anyway, Gaga is taken up the stairs despite her strong protestations. The lady DEFINITELY doth protest too much and producers who are playing along at home can strike “Acting Crossover Sensation” from their list of How To Make Money At This Years Grammys (Home Edition). Gags is dropped into a vat of fire (who keeps fire in a vat?) and emerges, predictably triumphant and unpredictably covered in ash at a mutant piano opposite an also ashen Elton John (research, can you look up if Sir John was also dumped at one point in his career into a vat of fire? Maybe this is a serial thing..) They sing. Sir Elton John is wearing some kind of futurist advanced gay gyroscope on his ear that probably shoots lasers if you fuck with him. They sing. Everyone except social conservative men and their cowed wives goes home happy.

Now, I’ve spent far too much time in post-game, because I know you could have gotten just as much enjoyment out of that without my wry voice whispering snarky comments in your ear. Let’s get down to what’s actually going on here.

1. A Narrative frame
2. Dancing, singing, speaking in an imagined landscape
3. A live audience

waaaaaaaaaaaaaaait a second. is this theater? is this avant-garde theater? AT THE GRAMMYS? Gaga what are you doing to me? Is the tuxedoed man representative of the major label attitude in the 21st century? Is Elton John some kind of god figure in Gaga’s messianic quest to change the very landscape of socio-sexual and mass culture politics? IS THIS SYMBOLIST THEATER!?

Or maybe it’s not. In fact, it’s probably not. In point of fact, nowhere and at no time, did anyone even remotely consider this. But someday dear reader, someday we might MIGHT be able to get there. As for right now, I believe that this is just another image, just another 10 second clip to be shown when she’s reached maturity and legitimacy. This is the beginning of the middle section of her televised documentary retrospective. Becoming the Madonna of our generation, we will all look back and say “Oh remember when she played with that old gay guy our parents liked?” She seeks fame. No that’s not right, she doesn’t seek fame, she seeks the ineffable thing above that. The thing that bends culture around her persona, instead of the opposite:

INFAMY

She doesn’t want to change the world, she wants the world to change; to turn it’s insatiable eye for entertainment on her, permanently. Her outlandish behavior (with no hallmarks of actual destructive behavior) and her carefully protected talent, all point to one thing. A meticulously planned infamy. In 2 years, when she’s run out of stunts to pull, the drugs will take hold and she’ll go away to rehab (supposedly). Then she’ll come back, a reformed party girl, with still a little bit of starlet in her. She will sing soulful love songs, and be embraced by the masses. She will win universal appeal when she marries a man. She’ll do a country album and not like Madonna. She will be the biggest thing since the Beatles. And she probably knows all of this.

Hats off to you Lady. You’ve done it.

*Grammies sounds like a cookie made from Grandmothers. Like Soylent Green, but with false teeth and pictures of children, not in a creepy way. SCREENPLAY!

Unsettling Today: Cat Massage

Woooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooow.

Wow.

*laughs nervously* *winces* *repeats*

BEST COMMERCIAL EVER (besides the shakeweight)

Someone realized by watching the shakeweight commercials that dick innuendo is the best way to sell products. They were totally right.

Obligatory SNL Short Repost: The Lonely Island – Throw It On The Grown

<3 Lonely Island.  One of the best shorts yet.